Wednesday, January 31, 2007

Dog Fashion Week Does it Again




Designers brace for the second annual NY Pet Fashion Week

Pet Fashion Week strikes again, scheduled for an August 2007 launch in New York City. Last year's show made more than a few big name stylists turn their heads and look down to take account of the impact our furry fashionistas are making. Ralph Lauren, Burberry, Juicy Couture, and Kiehl's are in the works of getting involved with the upcoming canine couture extravaganza, having already created pooch apparel lines this spring. Ralph Lauren came out with a canine cashmere sweater, Juicy Couture with a line of signature doggy sweats and rumor has it that Adidas may be jumping on board to introduce a line of four-legged footwear. With big name involvement stirring up the style industry, there's no telling how far and wide pet fashion will spread this season.

Packaged Facts, a division of MarketResearch.com, anticipates pet expenditures to burgeon to $52.4 billion by 2009. Pet Fashion Week 2007 expects equally large growth, estimating participation by over 120 vendors. Representing the Mecca of canine fashion and displaying the hottest in what's haute, this is not an event to be missed by industry buffs or canine enthusiasts. Once again in August dogs will take over the catwalk for a week of fashion, fun and fur.

Click here to get all the details.

Photo found on Flickr

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